The makers
Brands
Who makes the goods, where, and how each one wants you to size. Read the label before you read the mirror.
AriatAriat profile: founded in 1993 to put athletic-shoe technology in riding boots. Where it is based, what it is known for, how it sizes, what to buy first.
JustinJustin Boots profile: a Texas bootmaker since 1879, from Spanish Fort to Fort Worth and an El Paso factory. How Justin fits, and the first pair to buy.
LuccheseLucchese profile: San Antonio bootmakers since 1883, now in El Paso. The twisted-cone last, pegged soles, how Lucchese sizes, and the first pair to buy.
StetsonStetson profile: the 1865 Boss of the Plains, where the hats are made now, how Stetson sizes, what its X marks mean, and the first Stetson to buy.
TecovasTecovas profile: an Austin boot company founded in 2015, how its boots are built, how they size by the brand's own guidance, and the first pair to buy.
